The conference «Medialogistika Days» on business at the intersection of media and telecom industries
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Conference information
The organizer of the conference, MSK-IX, has been holding the Peering Forum since 2005, annually bringing together members of the telecom community. The new event, Medialogistika Days, targets the audience of media + telecom.
The main theme of the conference is the transformation of the media and telecom ecosystems. The speakers will share their experiences of launching media projects at telecom companies, online services through satellite operators, and media companies' innovative digital businesses.
The Medialogistika Days program includes reports, interviews and discussions with representatives of foreign and Russian media holdings, national and regional operators, producers and distributors of content.
Also on the agenda are content shows including premieres from new TV channels and other media brands, exchange of experience in the production and monetization of content during the pandemic, and workshops on how to launch a new TV channel, how to cut production and delivery costs, and how to reduce the legal risks of a media business.
The Medialogistika Days participants include heads and specialists from telecom and media companies such as Rostelecom, MTS, Beeline, Megafon, IVI, Okko, Megogo, NTV-PLUS, Tricolor, Orion-Express, Viasat, Viacom, Gazprom Media (GPM), National Media Group (NMG), All-Russia State Television and Radio Broadcasting Company (VGTRK), Channel One Russia Worldwide, Media Alliance, Vitrina TV, Synterra Media, STV and many others.
Konstantin Smirnov (NTV-PLUS)
Video Archive
February 17
Opening ceremony
12:00
CIAO, 2020! Reviewing the new media landscape
Polina Zimina (eTVnet)
12:15
Between satellite and OTT: Introducing OTT video services by satellite operator
12:30
Diversification of content monetizing
Grigory Lavrov (Media Alliance)
12:45
Discussion: Is SDI alive? Evolution of television delivery and processing formats at production and broadcasting stages.
13:00
TECHNOLOGIES
Mediascope. Developing a video content audience measurement system
Ivan Kleymenov (Mediascope)
14:00
Gregory Kuzin
(Medialogistika, MSK-IX)
(Medialogistika, MSK-IX)
Urev Grigoriy
(Rostelecom)
(Rostelecom)
Valerii Krylov
(Synterra Media)
(Synterra Media)
Julia Shakhmanova
(STV)
(STV)
Boris Yurin
(Ateme)
(Ateme)
Launch of own media projects in telecom companies. Why does Ufanet need its own television channels?
Irina Shlenkina (Ufanet)
14:15
CuriosityStream. From VOD to a TV channel
Gulnara Umryaeva (MBG)
14:30
Телеканал Love Nature
14:45
Discussion: Content in quarantine. Changes in life and shooting regime over one year of remote work. Firsthand.
15:00
Simakov Sergey
Rabotniki TV
Rabotniki TV
Alexander Armer
(Actor)
(Actor)
Nikita Trynkin
(Star Media)
(Star Media)
Andrey Mamontov
(Russian Media Group)
(Russian Media Group)
Oksana Barkovskaya
(Format TV)
(Format TV)
Effective marketing for television channels and video services
Viktoriy Bubnova (MIC Izvestia)
16:00
End of day
17:00
February 18
Opening
12:00
2020: The year of COVID-19. How television channels survived
Yana Belsky (Cableman.ru)
12:10
Subbota, a new entertainment channel from the creators of Pyatnitsa
Artemy Gladchеnko (Subbota TV)
12:30
New television channel: Bridge Шлягер
12:45
CONTENT
Discussion: ОТТ transformer. How can a perfect video service be created?
13:00
Sergey Storozhev
(Vitrina TV)
(Vitrina TV)
Darya Boyarinova
(MEGOGO)
(MEGOGO)
Maxim Dovgal
(Оkko)
(Оkko)
Boris Levitsky
(IVI)
(IVI)
Interview: Multiservice platforms for the media industry
14:00
BUSINESS
Alexander Kaligin
(Journalist)
(Journalist)
Alexander Ilin
(MSK-IX)
(MSK-IX)
Evgeny Morozov
(MSK-IX)
(MSK-IX)
Interview: "Where is the button?" Development strategies for regional television channels with and without 2X button
14:30
BUSINESS
Anna Zavarzina
(Expert)
(Expert)
Alexander Shirokikh
(NAT)
(NAT)
New television channel: Svetloye TV
14:50
CONTENT
Ways to decrease media businesses' legal risks
Pavel Katkov («Katkov&partners»)
15:00
BUSINESS
Closing ceremony
CONTENT
15:50
Emotional intellect: How to increase sales
Boris Shpirt (Expert in customer service and sales)
15:20
MASTER CLASS
MASTER CLASS
CONTENT
CONTENT
BUSINESS
BUSINESS
BUSINESS
MASTER CLASS
MASTER CLASS
BUSINESS
CONTENT
BUSINESS
Sergey Biletsky (TV Svetloe)
Vladimir Nazarenko (BRIDGE MEDIA)
Ekaterina Yakushenko (THEMA RUS)
Gregory Kuzin (Medialogistika, MSK-IX)
Nikolay Orlov
(Tricolor)
(Tricolor)
To view any speech, please click in the program below
Registration of participants
«Medialogistika Days» 2021 are over. If you want to take part in the next conference, please, fill out the form. We will send you an invitation on the eve of the next «Medialogistika Days».
Voting
We have decided to not only offer an interesting program of presentations but also to hold several contests with prizes. Every registered participant can vote for the speaker they liked the most and found the most creative. Following the conference, we will also award the most active participant.
Contests for participants will be held during the conference
1. Audience Choice
Voting for the best speaker will take place on the conference's website. The audience will consider both the topic and interesting presentation of the speakers' reports. All participants registered for the conference can take part in the vote. The speaker with the most votes will win a prize.
2. Most interactive participant
The organizers will choose the most interactive participant. They will consider the number and importance of the questions a participant asks the speakers. The winner will get a prize.
3. Medialogistika Colors
The nominees are speakers who wear the color of Medialogistika (fuchsia). Most important is the artistic and aesthetic value, not the "quantity," of the color. The conference organizers will choose one winner who will receive a prize.
Contacts
Press office:
Applications for participation as speakers:
Support: